It's just a virtual world that you can wander around in and be a consumer. You don't have to do anything, really. You can report to your job in the factory every 6 hours and get money and you can interact with either your own friends or just strangers walking around with a game of rock, paper, scissors or tic tac toe and earn coins that way too. Then you can spend your money on stuff for your apartment or food or drinks to up your energy if it is down and you can save up for a better place to live or go play slots in the casino or race others at the speedway or play that fishing game on the beach. It's kind of like that "Second Life" site, but with cartoonier graphics.